Oscar reached for his coffee mug. He inhaled the unmistakable aroma that warmly filled the air and indulged his taste buds with the first sip. A refreshing taste jolted him and his eyes cleared.

"Our sales growth has been steadily increasing for the past two quarters. With a more aggressive marketing strategy, we've managed to attract attention in the market, especially in the international market."

Oscar put the coffee cup back on the coaster and asked the marketing director, Donald Hall.

"What about the competition? Are there any new trends we should be aware of?"

Donald shook his head. "So far, we remain ahead, but I suggest we focus on...