“Okay, everybody!” Collin boomed at the front of the darkened boardroom. “As you all know, we are going to be advertising Capier's brand new line of cell phone products called Clickmark."

A picture of a mauve colored cell phone appeared on the screen along with a list of features.

“This is the concept I have in mind for the campaign. The setting will be an urban metropolis. We will follow a basic storyline, with four or five still pictures comprising the plot. If the layouts look good enough to impress the big wigs, we’ll start production on a commercial before the still photos are released. Hopefully, we’ll be all ready...