On a large scale, Guan Zheng overemphasized specialization. Sales and marketing work supporting the front line of the market were dismembered. The marketing department was divided into integrated communication department, public relations department, advertising department, design department and Market Research department. The Sales Department was divided into sales center and market service department. The increasing number of departments leads to the complicated communication process. Even if a press release is issued in a newspaper, the procedures are quite cumbersome. It needs to be examined and approved by several departments and leaders at different levels. By the time of approval, the best time for publishing is long past.

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